Estimated Price Structure...
No Surprises. 
Copywriting
Service
Service
Description |
Estimated
Cost |
| Fundraising/Sales Letter |
$5,000 - $15,000+ |
| Direct-mail package, lead generation |
$5,000 - $10,500 + |
| Direct-mail package - mail order |
$5,500 - $19,000 + |
| Fundraising package - house file |
$4,000 - $8,000 + |
| Fundraising package - acquisition |
$4,500 - $9,000 + |
| Telemarketing Script |
$1,000 - $2,500 |
| Renewal series |
$3,000 - $6,500/letter |
| Blanket renewal insert |
$4,000 - $4,500 |
| Self-mailer |
$4,000 - $9,500 |
| Postcard or double postcard |
$1850 - $4,250 |
| Brochure |
$1,000 - $2,000/page |
| Newsletter |
$1,000 - $2,000/page |
| Feature story |
$1 - $1.25/word |
| Press Release (1-2 pages) |
$1,000 - $1,750 |
| Website - home page |
$1,500 - $2,500 |
| Website - other pages |
$1,500 - $3,000/page |
| email, short copy |
$2,250 - $4,000 |
| email, long copy |
$4,000 - $8,000 |
| e-zine ad |
$1,000 - $3,500 |
| Landing page |
$1,500 - $5,000 |
| Microsite |
$5,000 - $10,000 + |
| Copy critique |
$1,000 - $3,000 |
Online
Copywrting Services and Packages
Microsite - $5,000 - $10,000
A long-copy dedicated Web site designed to sell a product
- such as a newsletter, e-book, or conference - directly.
The online equivalent of a 6 to 8-page sales letter.
Long-copy landing page — $3,000 to $8,000
Abbreviated version of the microsite. The online equivalent
of a 2 to 4-page letter. Used for b-to-b offers and
products that require less description (e.g., software).
Short-copy landing page — $1,500 to $5000
A simple landing page for a product or offer. Often
used for white papers, software demos, and other inquiry
fulfillment. The online equivalent of a trade ad: headline,
a few paragraphs of descriptive product copy, and order
portion.
Transaction page — $1,500 to $4,000
Similar to a short-copy landing page but with even less
descriptive product copy; a page designed primarily
as an online reply form where the visitor can either
order the product or (if lead generation) request a
free white paper or other information.
Long-copy e-mail - $3,000 to $7,000
An e-mail designed to sell a product directly by driving
the recipient to a landing page. The online equivalent
of a 3 to 4-page sales letter.
Teaser e-mail - $1,000 to $3,000
A short e-mail designed to drive the readers to a microsite
or long-copy landing page where they can order the product.
The online equivalent of a ½ to 2-page sales
letter.
Lead-generation e-mail — $1,000 to $3,500
Similar to the teaser e-mail but the purpose is to drive
the readers to a landing page or transaction page where
they can request a free white paper or other information.
Online e-mail conversion series — $1,000
to $2,500 per email
A series of follow-up e-mail messages, sent via auto
responder, designed to convert an inquiry into a sale.
Online ad -$1,000 to $2,500
A 100-word classified ad to run in an e-zine and drive
readers to a microsite or landing page.
"Mail order" package #1 - $10,000
to $19,000
Everything you need to sell a newsletter or other product
online; includes a microsite or long-copy landing page
with two different leads to test, three teaser e-mails,
and three online ads.
Web site package #2 - $6,500 to $12,000
A small business or single product line Web site consisting
of a home page and 5 to 10 additional pages.
Ongoing site copy maintenance- 15% to 20% of gross
sales
For a royalty of gross sales, I remain on call
to make minor tweaks and updates, and provide new test
versions, at no additional fee. Copywriting of major
new tests and versions may be including, depending on our agreement.
Terms
Most sales and fundraising letters will also incur
a $.01 to $.05 per piece or 1% to 20% of gross commission on sales generated through my copy.
Exact commission (if any), pricing and terms will be
finalized with signed
contract and may impact price thresholds listed above.
Signed agreement (provided by Earn More, Inc) required
for all jobs. Copywriting fees are payable 50% in advance,
balance upon delivery. Copy critique fees are payable
in full, in advance.
All revisions must be assigned within 30 days of receipt
of copy. Two rewrites are made free of charge unless
the revision is based on a change in the assignment
made after copy is submitted.
Listed fees are guidelines only. Call today for a prompt
price quotation on your specific assignment.
NOTE: This fee schedule current as of January 2009 and
valid for 90 days from date of receipt. Be sure to call
for current fee schedule when ordering copy or consulting
service.
